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WHO WE ARE

JESSE ITZLER

our founder

All Day Running Co. is founded on Jesse Itzler’s passion and love for running. As the Co-Founder of Marquis Jet, Zico Coconut Water & 29029 Everesting – Jesse realized that running brought balance to his fast-paced lifestyle. Through running, Jesse has been able to strengthen his willpower, clarity and grit in all aspects of his life. Jesse always says, “It’s not a chore. It’s a lifestyle.” He’s completed an Ultraman, An Ironman, Two 100 Milers, Three 50+ Milers, 50+ Marathons and 2 Ultra Stand Up Paddle Races around Manhattan.

Just like how a surfer wears a wetsuit when they’re surfing, but a Billabong tank top when they’re on the shore...we’re all finding ways to identify with our people. We’re not just runners when we run. We’re runners every day of our life. Our gear inspires runners to find each other on and off the trails to easily discover the other crazies that are just like us.

FINDING OUR PEOPLE

ALL DAY MINDSET

Going All Day isn’t about running 24 hours straight (although, be our guest!) - it’s about the commitment to yourself that when you say yes to a challenge – you're committed 100%, all in, all day.